Kickstand

OUR PROCESS

Our proprietary method takes clients through a process of understanding the conversation that is occurring around their brand, changing the conversation, and then monitoring the conversation to make sure it’s doing everything it should.

UNDERSTAND THE CONVERSATION

Conversation Map

A wide sweeping baseline report that shows you who is talking about your brand, what they are saying, where they are saying it, and what the tone of the conversation is. The Conversation Map allows you to find and communicate with your customers on their terms.

Mindshare Analysis

The most important part of your brand exists in your customer’s mind. The mindshare analysis builds on the conversation map and goes deep to uncover how and why your brand resonates with specific consumer segments. This step fleshes out customer motivations, attitudes about your competition, and changing trends in the marketplace and the customer experience.

Custom Ethnographic Research

Sometimes we need to drill even deeper. Using our special proprietary research style that turns your customers inside out, we find the critical insights within specific consumer segments. These nuggets of understanding shape our clients’ comprehension of their own brand. We’ve done everything from wide-sweeping industry audits, hangtag testing at the trailhead, packaging testing over tea, and moving in to families’ homes to find out what they think about tofu.

CHANGE THE CONVERSATION

Once we understand the conversations around your brand and your goals for the future, Kickstand helps you recast and amplify those conversations. We create strategic, integrated, and targeted communities and campaigns around your brand that help you tell your story and build your brand.

Our tools thrive in today’s new consumer paradigm delivering results and giving your brand momentum. Our approach employs a variety of methods from social media, to guerilla marketing, to word of mouth marketing, to strategic partnerships, to grassroots promotions. We are not a PR agency. We fancy ourselves as spin doctors with a conscience that create authentic conversations and social movements.

MONITOR THE CONVERSATION

What’s all the hard work worth if you don’t understand how things have changed? We monitor our programs to see where the holes are, what doors have opened, where the compass needs to be reset, and where you can grow the conversation next. We deliver monitoring reports as needed, quarterly, or every six months giving you the justification, rational, and support to do what needs to get done.