Kickstand

Kickstand Communications is recruiting 9 moms with busy families from across the country to “Do the Reuse,” making a small change that will have a big impact on your health, your wallet and the planet. If your family is selected as one of our 9 participants you’ll all be featured in a national media campaign for Aladdin!

So what is the Do the Reuse Challenge anyway?

It’s a 30-day challenge taking place this September 1 through September 30 that chronicles 9 families who are giving up 1 of 3 disposable items: disposable coffee cups, water bottles or food containers.

Small changes. Big impact.

Why the Do the Reuse Challenge? We are on a mission to show everyone that they can make a difference for their family, community and the earth, and that making a difference can be as easy as bringing your coffee mug to the café with you.

Did you know:

• 23 billion disposable coffee cups are used in the US each year and they can not be recycled. That’s 63 Million a day. All those cups could fill more than 41,000 2,000 square foot house a year.
• In the US 50 billion disposable water bottles are consumed each year. That’s 137 million per day or 1,585 per second. The bottles could fill almost 850,000 school buses, nearly twice as many school buses that are in the US.
• By packing your lunch you can easily save 200 calories per meal. In a year you could lose 15 lbs of body weight.

Just think if everyone took the challenge. Suddenly that one small change would make a huge difference; it’s really just that easy. And your family could be among those that prove it.

Here’s how it works:

Choose one of three 30-day Do the Reuse challenges:

• Ditch disposable coffee cups
• Ditch disposable water bottles
• Ditch disposable food containers (styrofoam, plastic baggies, cling wrap, etc.)

Apply! Tell us why your family would be good candidates for the Do the Reuse Challenge and which challenge you want to take on. Include the below application information and email it to us by August 16 to be considered. We’ll let you know by August 17 if you’ve been selected and your challenge will start September 1 and go until September 31.

If you’re selected, your Do the Reuse Challenge experience will be chronicled on our website. We’ll send you:

• All the reusable Aladdin product you could need
• A digital camera (yours to keep)
• A guide to recording your experience

Twice a week for four weeks, you’ll login to the Do the Reuse Challenge website (currently in development) and post stories, pictures and/or videos from your experience on your family’s page – fun stories, interesting observations, money saved, tips for others, problems or unexpected hiccups you had, etc. (Your page will be like a blog, except it’s on the Challenge’s website.)

Wait, what is Aladdin?

Aladdin has been creating lifestyle products for people just like you since 1908. From the character lunch boxes you remember as a kid to the sleek mug you use to tote your morning coffee, Aladdin is committed to creating unique food and beverage solutions that fit your lifestyle. Products that are sustainable, stylish, and above all, functional. Products to love.

Ready to Do the Reuse?

APPLICATION

Please copy and paste the following into an email and fully fill it out to be considered (be sure to attach a family photo). Send applications to challenge@wearekickstand.com.

1. Please write 50-250 words on why your family should be considered:

2. Attach TWO family photos.

• One from a recent vacation or fun times around the home would be great; it doesn’t have to be posed. Please include the entire family.
• and one that will be used as a small icon that represents your family. This can be a photo of your pets, kids, house, or something meaningful to your family but needs to be tight shot so it’s clear when it’s small.

3. Tell us a little about you and your family:

Your name

Age

City, State, Zip

Email

Phone #

Education:

Profession:

Marital status:

How many children? Their names/ages:

Name, age, and profession of your spouse (if applicable):

Family’s favorite TV shows or movies:

Favorite family activities:

Have any pets? Species/breed and names:

Last vacation, when & where:

Fun fact about your family:

Are you interested in Facebook or blogging?

Do you currently use Facebook? How often?

Do you currently have a blog? How often do you post?

4. You’ll need the following to participate if selected.

Do you have:

Y/N Email access and ability to log in to a website from home

Y/N Ability to post short blog updates twice a week and upload photos

Y/N Ability to participate from September 1 through September 30

5. Send applications to challenge@wearekickstand.com by August 16. We’ll notify you by August 17, via email if you’re selected.

Thanks and good luck!

By applying, you give Aladdin the right to use your name and all submitted materials for promotional purposes.

If selected, you release all materials of the project to Aladdin to be used as they see fit. If you have any questions, please feel free to email us at challenge@wearekickstand.com.