Participants included members of the Nevada State Office of Energy; the Office of Sustainability for the City of Las Vegas; Home Free Nevada, who conducts the independent verification for the program; contractors who work directly with residents and conduct home energy assessments; non-profit leaders who work with schools and major employers; and researchers and academics from UNLV and the Lawrence Berkeley National Laboratory.

Needless to say, there were a lot of opinions in the room, and we had so much fun coordinating conversations. We looked at bad design and good, talked about why we were in the room, and got deep into “What it means to be a Nevadan.” Tears of pride were even shed! More to come as we roll out this campaign…

And a little food for though–Why don’t we call GMOs “modifieds” instead of a benign acronym that doesn’t mean anything to most folks…how about some more proactive, disruptive, and persuasive language? We’re working on it.

We’ve found some common entry-points and barriers to people making changes in everyday habits and purchasing decisions, which can really help brands who are trying to do the right thing reach new and motivated customers.

Check it out to read more.

We’re creating a series of social videos for Boulder County, CO’s EnergySmart. This is the first one.

The GreenHouse is back!

A beautiful Victorian home nestled in Boulder, Colorado, The Green House is a one-of-a kind program that allows the nation’s most influential press to experience the latest in practical, planet-friendly products, services and technology. Up close and hands-on.

Over three weeks, 25 of the nation’s top editors and producers will be fully immersed into the best of sustainable living today. From cars they’ll drive to the appliances they’ll use, the entire Green House experience will transform the media’s view of sustainability, and in turn, how they report to the millions they reach, with host companies at the center of this new conversation.

Drop us a line if you’re interested in being a sponsor or, if you’re a working member of the media, attending.

This is an awesome little book put together for Boulder’s Energy Future. We interviewed and photographed notable folks in Boulder (like Alex Bogusky, Lynn Hill, Nick Forster and many others) and talked to them about their energy. The middle of the book outlines the goals of the project to inform voters of the project. It was inserted into about 20,ooo papers in Boulder and distributed throughout the town. Download the PDF here.