Kickstand

Over the last few decades in the US we’ve been taught (and in fact asked) to consume. The idea of thinking about what we’re consuming has traditionally been linked to the price tag and our needs/wants. Now, as a new movement of “Smartliving” gains momentum, we’re asked to question much more than the financial costs and needs/wants…but those are old habits to break.

Kickstand is embarking on a first of its kind project to understand this new movement, how people will be evolving toward it, what their motivations and drivers are, the gap between intention and action and the future of this new and important societal shift. Along with our partner Cercone Brown we will present what we learn this summer to the national media. We’ll keep you posted.

Outdoor Industry Sustainability Audit 2009

CLIENTS

• Adventure Film Festival
• Aladdin
• Annie’s Homegrown
• Bronwen
• City of Boulder
• Ecologic Designs
• Green Guru
• Izze Beverage Company
• Keep it Colorado
• Leave No Trace
• Lijit Networks
• Miller Brewing Company
• New Sun Nutrition
• Pearlizumi
• Soyatoo Soy Whipped Cream
• Sustaining Wind Energy
• The American Alpine Club
• The North Face
• The Spot
• White Wave Foods

PARTNERS

• Cercone Brown
• Momentum Media PR
• Similar Blue Productions
• Sustineo Creative