Kickstand

A timelapse of the happy socket being installed on buildings around Boulder, CO.

We always go out of our way for our clients but c’mon, this is ridiculous. The budget was tight and since we did the strategy (and Robb had the pasty body required), he jumped right in.

Taking a message to the streets and hearing what residents think.

What do you know know about where your power comes from? Take the survey.

Cleaner, affordable power that’s produced more locally. That’s what Boulder’s Energy Future is all about. This is a short motion graphic that we did to explain what the city is doing.

What happens when a city has a vision for a brighter energy future? A lot. Some of our insights and strategy from this never-been-done-before community revisioning project are hitting the streets in Boulder, CO over the next couple weeks.

Yah, we know, it’s so totally Boulder, BUT we can see the Flatirons from our new office. Just sayin.

True or False? Recycling is good for the environment? When we ask people this question, the resounding answer is True. But from our perspective, and not many people say this, recycling is actually bad. Let me explain.

Seriously, the shortest survey ever. 20 seconds of your time and you might even learn something new!

Take it now!

Our friends over at Treehugger posted a story about Electrolux incorporating plastics that they pulled out of oceans around the world into their design. Check out the Electrolux blog. As my four year old son would say, “how cool is that?”

We know from our SmartLiving research that consumers want companies to lead the way when it comes to treading lighter on the planet. This is a great example of a company shifting minds and leading with inovation. That’s a powerful thing. This is such a cool little campaign because it has the potential to help shift the way people think, it positions Electrolux as a thought leader, and it gives back.

The crew over at 5 Gyres knows more about what ends up in our oceans than anyone else. Check ‘em out. If you haven’t heard about the 5 gyres, it will blow your mind.

Oh boy, we’d love to sink ourselves into this one.

Frito-Lay bagged the compostable bag on most of their products citing that they are listening to their consumers and they have heard enough about their packaging being too loud (and apparently, sales are down 11%).

The “loud” compostable bag will still be used for the original flavor in the 10.5oz size and Frito-Lay says they “have several new compostable package options in the works that look promising and look forward to introducing the next generation compostable bag to consumers in the near future”. http://www.sunchips.com/healthier_planet.shtml?s=content_compostable_packaging.

We’re always telling companies that mainstream consumers aren’t looking for products that scream “green” but are instead interested if there’s that oh by the way, this is good for the planet too sort of thing going on. But SunChips packaging seemed to have something special going on (as it was screaming “green”) and it got people talking.

So what’s really going on here? Is this really a cut and dried case of looking at the bottom line (consumers are unsatisfied, sales have slumped, time to go back to the drawing board)? Or maybe this is short-cited marketing, or skape-goating…or maybe it’s a stunt? MORE