SmartLiving in The Big [green] Middle

We are super excited to announce the release of our year-long study on sustainability in mainstream America: SmartLiving in the Big Green Middle.  Based on 350 conversations in 24 communities across the country and online surveys of over 1,000 households, this report reveals the process of change that consumers go through to shift to greener and healthier habits.

We’ve found some common entry-points and barriers to people making changes in everyday habits and purchasing decisions, which can really help brands who are trying to do the right thing reach new and motivated customers.

Check it out to read more.

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