Kickstand

Oh boy, we’d love to sink ourselves into this one.

Frito-Lay bagged the compostable bag on most of their products citing that they are listening to their consumers and they have heard enough about their packaging being too loud (and apparently, sales are down 11%).

The “loud” compostable bag will still be used for the original flavor in the 10.5oz size and Frito-Lay says they “have several new compostable package options in the works that look promising and look forward to introducing the next generation compostable bag to consumers in the near future”. http://www.sunchips.com/healthier_planet.shtml?s=content_compostable_packaging.

We’re always telling companies that mainstream consumers aren’t looking for products that scream “green” but are instead interested if there’s that oh by the way, this is good for the planet too sort of thing going on. But SunChips packaging seemed to have something special going on (as it was screaming “green”) and it got people talking.

So what’s really going on here? Is this really a cut and dried case of looking at the bottom line (consumers are unsatisfied, sales have slumped, time to go back to the drawing board)? Or maybe this is short-cited marketing, or skape-goating…or maybe it’s a stunt? MORE