Kickstand

Our friends over at Treehugger posted a story about Electrolux incorporating plastics that they pulled out of oceans around the world into their design. Check out the Electrolux blog. As my four year old son would say, “how cool is that?”

We know from our SmartLiving research that consumers want companies to lead the way when it comes to treading lighter on the planet. This is a great example of a company shifting minds and leading with inovation. That’s a powerful thing. This is such a cool little campaign because it has the potential to help shift the way people think, it positions Electrolux as a thought leader, and it gives back.

The crew over at 5 Gyres knows more about what ends up in our oceans than anyone else. Check ‘em out. If you haven’t heard about the 5 gyres, it will blow your mind.