Kickstand

Kickstand Communications is recruiting 9 moms with busy families from across the country to “Do the Reuse,” making a small change that will have a big impact on your health, your wallet and the planet. If your family is selected as one of our 9 participants you’ll all be featured in a national media campaign for Aladdin!

So what is the Do the Reuse Challenge anyway?

It’s a 30-day challenge taking place this September 1 through September 30 that chronicles 9 families who are giving up 1 of 3 disposable items: disposable coffee cups, water bottles or food containers.

Small changes. Big impact.

Why the Do the Reuse Challenge? We are on a mission to show everyone that they can make a difference for their family, community and the earth, and that making a difference can be as easy as bringing your coffee mug to the café with you.

Did you know:

• 23 billion disposable coffee cups are used in the US each year and they can not be recycled. That’s 63 Million a day. All those cups could fill more than 41,000 2,000 square foot house a year.
• In the US 50 billion disposable water bottles are consumed each year. That’s 137 million per day or 1,585 per second. The bottles could fill almost 850,000 school buses, nearly twice as many school buses that are in the US.
• By packing your lunch you can easily save 200 calories per meal. In a year you could lose15 lbs of body weight.

Just think if everyone took the challenge. Suddenly that one small change would make a huge difference; it’s really just that easy. And your family could be among those that prove it.

Here’s how it works:

Choose one of three 30-day Do the Reuse challenges:

• Ditch disposable coffee cups
• Ditch disposable water bottles
• Ditch disposable food containers (styrofoam, plastic baggies, cling wrap, etc.)

Apply! Tell us why your family would be good candidates for the Do the Reuse Challenge and which challenge you want to take on. Include the below application information and email it to us by August 16 to be considered. We’ll let you know by August 17 if you’ve been selected and your challenge will start September 1 and go until September 31.

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