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There’s no such thing as sustainability

Our friend Yvon Chouinard, Patagonia founder, recently did an interview with FastCompany magazine in their July/August 09 issue. Great quote for those companies out there that are having a hard time starting down the path of sustainable-izing operations:

“There’s no such thing as sustainability. It’s just kind of a path you get on and try–each day try to make it better.”

We talk to companies everyday that are afraid to take that first, second, or third step because they don’t want to be perceived as jumping on the bandwagon or look like greenwashing posers. We encourage our clients to take those steps and then talk about them because by preaching what you practice, you encourage others to follow your lead.

Working towards being better, in every way, is something that we should all work towards, always.

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