Crowdsourcing, Co-creation, and Crowdcasting oh my

For things like marketing, branding, and product development social media (Twitter, Facebook, etc) is transforming all the norms. While many brands are dipping their toes in and trying to understand how to best use these new-ish tools, at the heart of what social media can do for a brand you find crowdsourcing, co-creation, and crowdcasting.

Here are a couple examples of how brands (or in these examples, authors) can use social media and social networks as real tools.

John Winsor, social/cultural researcher and author, is using crowdsourcing and co-creation in writing his new book, Flipped.

Nicole Helget uses crowdcasting tapping into her fans for ideas on her next book while at the same time creating a community around herself and her work.

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