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One Step Forward?

The fact that this thing ended up on the street as litter is secondary. The first question that comes to me is what are you willing to sacrifice to make the world a better place? Obviously, not the morning cup of coffee in a disposable cup with a cup holder. Obviously not convenience.

ecogrip

It’s always asked of us to be smarter consumers. And conscious consumers ask the same of the companies they buy from…as long as it doesn’t get in the way of convenience.

If this coffee shop didn’t supply cup holders would it erck customers enough to not buy coffee from them again? If it did, the question remains, what are you (coffee shop owner) willing to sacrifice to make the world a better place? Is it worth a customer? Is there a pay off to alienating a customer in order to make the world a better place?

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